Google Analytics 4 (GA4)

Google Analytics 4 is Google’s analytics platform for measuring user interactions across websites and apps.

What it does: - Tracks events, conversions, and user journeys with privacy-centric modeling. - Provides exploration reports, funnels, cohorts, and audiences. - Integrates with Google Ads and BigQuery for advanced analysis.

How we use it (Brekz): - Measure traffic, engagement, and conversions across our storefronts. - Track e-commerce events (view_item, add_to_cart, begin_checkout, purchase). - Share audiences with ad platforms and export data to BI as needed.