Google Tag Manager (GTM)

Google Tag Manager is a tag management system that simplifies adding and managing marketing and analytics tags on websites and apps.

What it does: - Loads tags (GA4, ads pixels, custom HTML) via a container without code deployments. - Uses triggers and variables to control when tags fire. - Supports environments, workspaces, and publishing workflows.

How we use it (Brekz): - Deploy analytics and marketing tags consistently across markets. - Configure e-commerce event dataLayer usage and consent-based firing. - Manage tagging changes without requiring frequent code releases.